The Truth About Trust in Business: How to Enrich the Bottom Line, Improve Retention, and Build Valuable Relationships

Praise for THE TRUTH ABOUT TRUST IN BUSINESS:
''I admire the important work Vanessa is doing in increasing trust in relationships, companies, and ultimately, in all society. She is truly a catalyst for the renaissance of trust taking place today.''
--Stephen M. R. Covey, author, The Speed of Trust

''Building and retaining trust is the cornerstone of every business and personal relationship. Vanessa Hall's book will deepen your understanding of the structures that go to making trust sustainable.''
--Peter Thompson, broadcaster; professor, Australia and New Zealand School of Government; author, Persuading Aristotle

''Vanessa's work on trust is world class. She is, in my mind, Australia's, if not the world's, thought leader on trust.''
--Matt Church, former CEO, Thought Leaders

Trust gets a lot of lip service in the business world, particularly in the current economic climate. But according to author Vaness Hall, few of us really understand what trust in, how to build it, and how to determine if others view us and our organizations as trustworthy. And issues of trust exact high costs for us--ethically and financially.

Hall delivers a three-pronged approach to building trust based on assessment of expectations, needs, and promises. With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers readers:

• knowledge of how to ensure that trust, once established, is not broken
• guidance on how to become more trustworthy brands and businesses, and
• assessment tools for determining how trustworthy you are in each area of business

Delving into sales, management, branding and marketing, customer services, and leadership, the guidebook gives companies and leaders the tools they need to earn trust, reap the rewards, and stand apart from the competition.

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