Everyone knows that the strength of client, customer, and referral relationships is critical to achieving their goals each year. In fact, recent research indicates that 88 percent of business and sales executives agree that outstanding relationships are the key to their annual sales success. But no one has provided a simple approach for turning contacts and acquaintances into trusting relationships—until now.
Author Ed Wallace introduces a straightforward, five-step process that will allow you to maximize your most valuable and important business asset—rock solid relationhips. From establishing common groud to offering valued advice, Wallace's time-tested strategies reveal how to transform any business relationship into a valuable source for referrals, revenue, and long-term friendships.
Business Relationships That Last combines memorable anecdotes with a clear principle-based framework that shows you how to balance your hard business skills with the often-overlooked soft skills of relationship building. Rather than having to pursue your clients for orders, Ed’s Relational LadderTM process will allow you to maximize the strength of your relationships, generate high-quality leads, and increase your revenue, all while providing unparalleled service to your clients.
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