How to Open & Operate a Financially Successful Photography Business - With Companion CD - ROM
Author
Bryan Rose
Publisher
Atlantic Publishing Group Inc.
2 Review Copies Left
Virtually anyone of any age in any location of the United States can start a highly successful photography business. Today the level of investment to get started is much less, thanks to the digital camera revolution. Armed with the right camera equipment, skills, and the necessary business knowledge, you can be in business, marketing your photography services in no time with the information in this extensive manual. With modern technology in the form of SLR digital cameras, you do not even need a darkroom. You need only a fast computer and a photo-editing program. The best part is that you can start it quickly, earn a high income with a low investment, and even work from home if you prefer. This new book is a comprehensive and detailed study of the business side of establishing and running a photography business. Keep in mind it looks easy, but as with any business, looks can be deceiving. To avoid pitfalls, use this complete manual to arm yourself with everything you need including sample business forms, contracts, worksheets, and checklists for planning, starting, and running day-to-day operations. You will find dozens of other valuable, timesaving tools of the trade that every entrepreneur should have. While providing detailed instruction and examples, the author leads you through finding a business name that will bring success, learning how to draw up a winning business plan (the Companion CD-ROM has the actual business plan you can use in MS Word TM), and selling and marketing your photographs and photography services on the Internet as well as locally. You will learn about copyrights, sales tax, cost control systems, a Web site, stock photo outlets to sell your work, and pricing issues. You will avoid trial by error when setting up equipment layouts, meeting legal and IRS requirements, and tapping into the best sales and marketing techniques. This book will even help you set up computer systems to save time and money and teach you how to hire and keep a qualified professional staff (if needed). If you enjoy meeting people, this may be the perfect business for you. You will learn how to do your own sales planning, customer service, track your competition, keep your own books, compile monthly profit and loss statements, and prepare taxes. You will become adept at media planning, pricing, and public relations. You will be able to work with models, market for weddings, birthdays, and corporate events; generate high profile public relations and publicity; and learn low cost marketing ideas and low cost ways to satisfy customers and build sales. You will learn how to keep bringing customers back and getting referrals the secret of continued success. This manual delivers literally hundreds of innovative ways demonstrated to operate and streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate the valuable CD-ROM resource in your daily activities as a source of ready-to-use forms, templates, worksheets, business plan, surveys, letters, Web site resources, everything you will need to get up and running.
Reviews
How to open & operate a financially successfu photography business Bryan Rose ISBN: 978-1-60138-018-0 Atlantic Publishing Do you love taking photographs? Have you ever thought of starting a photography business but not sure how to start? Well grab a copy of How to open & operate a Fiancially Successful Photography Business by Bryan Rose. You can't go wrong with it. It gives you the basic information on how to go about to start your business along with the laws that are to be followed. It starts with the business plan, determining start-up cost and equipment. Building the vision of the business and how to successfully market the business to make a profit. The best part is the author are in the photography business as well and have the experience in their business. The book is straight to the point and has no nonsense included. It is written for the average person to be able to understand all the concepts. I will recommend this book to anyone wanting to open their own business, as I believe this is the best book out their on starting the business even if it is not Photography, it will still help anyone figure out just what they are getting into.I especially like the Cd that is included as it gives even more information then just what the book has. I give this book a 10 as it is the greatest around. Bryan Rose, you outdone yourself.
Reviewed on 07/28/2011 by ReviewTheBook.com Member donna mcguire
Although this book specifically targets a photography business I found it most useful for other businesses as well. Whatever business one sets up there are certain principles and steps that must be taken. For example: writing a business plan, determining start-up equipment and costs, building the vision, setting up the business, and marketing. The gem in this book is that the first two sections discuss the life of a photographer and questions on why to start the photography business.
Both authors are photographers themselves so come from experience in the trade. Their writing is concise, simple, and valuable. It is written to a beginner with much understanding. I would recommend this book to anyone contemplating going on their own in the photography business. I believe the content of this book will either solidify the intent or convince the reader to move on to something else. Thumbs up on this one!
Reviewed on 06/09/2011 by ReviewTheBook.com Member Irene Watson
